Unlocking the Secrets: How Does Kahoot! Make Money?

Deciphering Kahoot!’s Earnings.

In the realm of digital education, Kahoot! stands out as a beacon of innovation, transforming the way knowledge is imparted across the globe.

But have you ever wondered how this platform sustains its operations and continues to offer engaging learning experiences?

Today, we delve into the financial gears that power Kahoot!’s mission to make learning fun and accessible for all.

How does kahoot make money
Photo Courtesy: kahoot.com

The Genesis of Kahoot!

Kahoot! began as a simple idea in the corridors of academia and swiftly evolved into a global phenomenon.

Founded in 2012, it emerged from the vision of a Norwegian professor who wanted to make learning interactive and enjoyable.

The platform allows users to create and participate in game-based quizzes, aptly named ‘kahoots,’ which can be enhanced with multimedia elements to enrich the experience.

Revenue Streams of Kahoot


What are Some of Kahoot!’s Premium Subscriptions?

Kahoot!’s premium subscriptions are designed to enhance the learning experience with additional features and capabilities. Here’s a breakdown of what they offer:

Kahoot!+ Study Plans for Students

  • Basic: Free plan with essential features for live and self-paced games.
  • Kahoot!+ Start: At $3.99 per user per month, includes features like advanced study modes and personalized learning.
  • Kahoot!+ Premier: At $7.99 per user per month, offers additional features like tournaments and team mode with personal devices.
  • Kahoot!+ Max: The most comprehensive plan at $12.99 per user per month, providing all the features of the Premier plan plus early access to new game modes.
How does kahoot make money
Photo Courtesy: appdrum.com

Kahoot! for Schools – Teacher Plans

  • Basic: Free plan allowing up to 40 players in a live Kahoot!.
  • Kahoot!+ Start for Teachers: At $3.99 per teacher per month, increases player limit and adds features like premium image library and audio in questions.
  • Kahoot!+ Premier for Teachers: At $7.99 per teacher per month, includes all Start plan features plus additional review and feedback sets.
  • Kahoot!+ Max for Teachers: At $12.99 per teacher per month, this plan offers the most extensive set of features, including expanded characters and accessories for increased engagement.

Kahoot!+ AccessPass

AccessPass: The Kahoot!+ AccessPass is a subscription service that opens the door to a vast library of premium educational content.

For a starting price of just $3.99 per month, subscribers can enjoy unlimited access to a wealth of resources, including exclusive collections from renowned names like Disney and Marvel.

This pass is ideal for those seeking to enrich their learning or teaching experience with high-quality, branded content that can captivate and educate all ages.

Kahoot make money
Photo Courtesy: lohechoenmexico.mx

How to Subscribe to a Kahoot! Premium Plan

Subscribing to a Kahoot! premium plan is a straightforward process. Here’s how you can do it:

  1. Choose Your Plan: Decide which Kahoot!+ plan suits your needs best. You can compare the different plans on Kahoot!’s pricing page.
  2. Set Up Your Account: If you don’t already have a Kahoot! account, you’ll need to create one. If you have an account, log in.
  3. Upgrade: Click the ‘Upgrade’ button in your account’s top navigation bar or go directly to the pricing page and select the plan you want.
  4. Billing Information: You’ll be prompted to set up a billing profile where you can enter your payment details. Kahoot! accepts debit or credit cards from Visa, Mastercard, and American Express.
  5. Confirmation: After entering your payment information, you’ll be able to confirm your subscription. Your card will be charged to start your subscription, and it will auto-renew each year unless you cancel.

Remember, you can always upgrade or downgrade your plan as needed.

If you’re gifting a subscription, you can purchase a gift card from the Apple App Store or Google Play Store, which can be used to buy a subscription from inside the Kahoot! mobile app.

kahoot make money
Photo Courtesy: kahoot.com


Kahoot!’s journey from a classroom idea to a leading EdTech platform is a testament to its innovative approach to learning.

By diversifying its revenue streams, Kahoot! has managed to uphold its commitment to free education while also scaling its operations to serve a global audience.

As we look towards the future, it’s clear that Kahoot! will continue to play a pivotal role in shaping the educational landscape, one interactive quiz at a time.




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